On October 8, 2009, Jumpstart and Pearson Foundation held their annual Read for the Record campaign, which encourages teens and adults from across the country to read with young children. The official book of Jumpstart’s 2009 Read for the Record campaign was The Very Hungry Caterpillar, by Eric Carle. By encouraging a single, common day of reading engagement where participants read the same book, Jumpstart hoped to set a new world record and raise awareness about the number of children entering kindergarten unprepared. Thanks to all who participated, helping make this year's Read for the Record event a huge success!
